Creative city-promoting the city name.

This is a contemporary subject, since tourism and the number of visitors to a city have practically disappeared or been suspended due to the current situation in the world. The crisis that has arisen with the emergence of the COVID-19 virus. This article shows how some cities have been developing ways to attract people again to their historical centres and cultural or tourist areas. The use of marketing and communication techniques, linked with new digital technologies, has been an essential tool in the dissemination of the memory and the cultural identity of the place. We, also, conducted a small survey about the relevance of using certain online digital platforms while choosing a destination to visit. The survey also inquired about the use of photos and selfies by the interviewees. In recent years, many cities have opted for artistic manifestations that seek to enhance their streets, either through urban art, the most used, or through creative initiatives such as the case of "Águeda", with Umbrella Sky, a festival that fills the city streets with colourful umbrellas. These initiatives are mainly aimed at attracting visitors while beautifying the city. The use of new materials and of new digital tools can be a tool that, always bearing in mind that the city is ultimately a human creation, of the human knowledge, that can and must contribute to a greater sustainability in time and space of the agglomerations, resuming good practices and sustaining itself in the reflective practice and the uniqueness of the people. The pandemic, and the months of confinement, led to a reflection on how this issue of creativity and marketing of cities can reflect the real needs of the population, how new technologies can be applied to promote the cities, the streets, but above all, how important is a reflective knowledge about the city in which we live, walk, work: how important is creativity sustained on specificities and supported by technology. [ABSTRACT FROM AUTHOR]