Identifying factors affecting purchase decision of consumer with reference to offline retail consumers due to Covid-19.

Consumer behavior is critical to a product's profitability and market reputation, and it has been badly harmed by the Covid-19 outbreak. The goal of this study is to identify the variables that have generated these changes and rank them according to how much they have influenced consumer behavior. During Covid-19, an online questionnaire was conducted that generated 241 replies. The survey had three portions, the first two sections of which drew responses about factors leading to change in consumer behavior, and the third component of which featured questions related to industry sectorial analysis. Twelve sectors were picked for sectorial analysis, and a t-test was performed to see if people's spending limits had changed. Working men and women, housewives, teenagers, and students made up the majority of survey respondents, who ranged in age from 15 to 66 years old. Using regression analysis, we discovered that the component "Quality" had a significant impact on the consumer's decision to purchase a product. Also, by sectorial research, it was determined that spending limit on most sectors have been wedged excluding education sector. Organizations can use this strategy to identify and implement the characteristics that their product lacks, resulting in increased sales. Individuals and companies can use sectorial analysis to better comprehend the altering conditions of various industries, allowing them to make m0re informed investment decisions. In a pandemic circumstance, businesses must concentrate on developing their strategy by understanding the reasons for changes in consumer purchasing patterns, which helps businesses obtain a competitive edge in the market. [ABSTRACT FROM AUTHOR]