'Ding Dong, the Witch Is Dead': Change in 'U.S. News' Metrics Prompts a Rethinking of Alumni Giving.

The article focuses on the decision by "U.S. News & World Report" to no longer factor alumni donation rates into its college rankings formula. It is reported that this decision has prompted colleges to reconsider their fund-raising strategies, as they previously relied on boosting alumni giving rates to improve their rankings. It explores the challenges and new approaches colleges are adopting in response to this change in the rankings methodology.