Bandırma'da İkamet Edenlerin Kent Markası Tutumlarının Öncülleri.

Today, cities also want to gain advantage in a competitive environment just like products and services. In other words, cities want to stand out in investment, trade, transportation, education, job opportunities, shopping facilities, natural beauties, cultural activities, public services, gastronomy, etc. This research aims to examine how the district of Bandırma in Balıkesir province can be branded based on its social, cultural, economic, environmental factors, etc. and to provide various evaluations and suggestions about the district within the scope of city branding. The research sample consists of individuals residing in the Bandırma district. The survey technique, one of the quantitative research techniques, was used in the study and responses were collected from 987 people. Stratified sampling method was used as the sample. The data obtained were analyzed using the SPSS (Statistical Package for the Social Sciences) 24 package program. In addition to descriptive statistics, correlation analysis was used as the analysis method. When the attitudes of city residents towards the city were examined in the research results, it was found that they found shopping centers, cafes, educational institutions, public transportation, picnic and barbecue areas insufficient. It was concluded that they see the district of Bandırma as a place suitable for family life, with social people, and not attractive enough in terms of job opportunities. Based on this information, various suggestions have been made for the development of the district, taking into account the attitudes of individuals. [ABSTRACT FROM AUTHOR]