How Generative AI Will Change the Way You Use the Web, From Search to Shopping.

According to Michael Wolf, co-founder and CEO of consulting firm Activate, people will increasingly turn to applications powered by generative artificial intelligence (AI) instead of traditional search engines for information. Currently, about 13 million U.S. adults use generative AI for web searches, but Wolf predicts that number will grow to over 90 million by 2027. Generative AI provides more precise and customized results, which is why applications with customer data, such as TikTok and Amazon, are expected to benefit the most from this shift. Wolf also believes that generative AI will disrupt other areas of the internet, such as content creation. [Extracted from the article]