„Wenn ein Unterhaltungsunternehmen Ihre Weiterbildung organisieren würde” -- die 4 P des Marketings und Train-the-Trainer-Seminare.

Goals: During the annual conference of the German College of General Practitioners and Family Physicians in September 2022, a workshop was offered about marketing of train-the-trainer seminars (TtT seminars) for general practice educators. The workshop focused on applying successful marketing strategies of successful entertainment companies--the so-called 4Pmodel ofmarketing--to TtT seminars of the competence centers for general practice training. Methods: In a World Café format, ideas and best-practice examples formarketing were collected, using the 4Pmodel of marketing. Staff from six competence centers led the workshop, which had seven participants. The authors systematized the results and the assignment to the 4P categories in a consensus-based method. Results: We collected examples for all four categories of the model: product, place, price, and promotion. Participants felt that central results of the exchange were the following: defining the core brand value of TtT seminars, communicating the brand promise, and implementing marketing strategies to increase attractiveness of the seminars. Conclusion: Applying concepts fromoutsidemedicine to themarketing of TtT seminars may provide competence centers with a promising change of perspective. [ABSTRACT FROM AUTHOR]