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OPEN TO THE WORLD.
- Source :
-
Beijing Review . 11/16/2023, Vol. 66 Issue 46, p12-15. 4p. 4 Color Photographs. - Publication Year :
- 2023
-
Abstract
- The article discusses the Sixth China International Import Expo (CIIE) held in Shanghai, which is the first fully in-person edition since the COVID-19 pandemic. The expo attracted a record number of exhibitors and professional visitors, with a focus on embracing Chinese elements in products to resonate with Chinese consumers. The United States had the largest-ever delegation at the CIIE, highlighting the importance of the economic and trade relationship between the two countries. The article also mentions the localization strategies of companies like Tyson Foods and Milk New Zealand Dairy, as well as the participation of luxury brands like LVMH Group and Bvlgari. [Extracted from the article]
- Subjects :
- *BRAND image
*COVID-19 pandemic
Subjects
Details
- Language :
- English
- ISSN :
- 10009140
- Volume :
- 66
- Issue :
- 46
- Database :
- Academic Search Index
- Journal :
- Beijing Review
- Publication Type :
- Periodical
- Accession number :
- 173576685