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Introducing Web in a Telephone Employee Survey: Effects on Nonresponse and Costs.
- Source :
-
Journal of Survey Statistics & Methodology . Nov2023, Vol. 11 Issue 5, p1054-1088. 35p. - Publication Year :
- 2023
-
Abstract
- Policy decisions in business and economic fields are often informed by surveys of employees. Many employee surveys use costly interviewer-administered modes to reach this special population. However, certain employee subgroups may be especially hard to reach using these modes. Thus, besides high administration costs, nonresponse bias is a concern. To reduce costs and potential nonresponse bias, some employee surveys have introduced web as part of a sequential mixed-mode design. However, the impact of introducing web on response rates, nonresponse bias, and costs in employee surveys is understudied. The present study addresses this research gap by analyzing a mode design experiment in which employees selected for a national survey in Germany were randomly assigned to a single-mode telephone design or a sequential web-telephone mixed-mode design. The study revealed four main findings. First, introducing the web mode significantly increased the response rate compared to the single-mode design. Second, despite the higher response rate, aggregate nonresponse bias was higher in the mixed-mode design than in the single-mode design. Third, the likelihood of web participation varied across certain employee subgroups, including occupation type and employment contract. Lastly, potential cost savings were evident under the mixed-mode design. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 23250984
- Volume :
- 11
- Issue :
- 5
- Database :
- Academic Search Index
- Journal :
- Journal of Survey Statistics & Methodology
- Publication Type :
- Academic Journal
- Accession number :
- 173631829
- Full Text :
- https://doi.org/10.1093/jssam/smac002