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- Source :
-
BRW . 6/9/2005, Vol. 27 Issue 22, p34-37. 4p. 2 Color Photographs. - Publication Year :
- 2005
-
Abstract
- Profiles Tom Phillips, chief executive of Mitsubishi Motors Australia. Career history; Success of Mitsubishi's advertising campaign aimed at restoring consumer confidence in the company; Positive performance of Mitsubishi in 2005; Phillips' efforts to save the company; Company's plan to launch the PS41 on October 13, 2005.
- Subjects :
- *CHIEF executive officers
*AUTOMOBILE industry
*ADVERTISING campaigns
Subjects
Details
- Language :
- English
- ISSN :
- 0727758X
- Volume :
- 27
- Issue :
- 22
- Database :
- Academic Search Index
- Journal :
- BRW
- Publication Type :
- Periodical
- Accession number :
- 17367288