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Necessity is the mother of innovations: A qualitative study of event innovations during "shock" events.
- Source :
-
Journal of Convention & Event Tourism . Nov/Dec2023, Vol. 24 Issue 5, p458-479. 22p. - Publication Year :
- 2023
-
Abstract
- Crises have impacted how both businesses and consumers have allowed opportunities for new processes to emerge. However, there has been a void of literature on novel strategies in the event industry, mainly through service-dominant (S-D) logic. Therefore, this study explores event business professionals' perceptions of S-D logic innovative strategies due to the impacts of global crises. Based on the results of in-depth interviews of event business professionals, six overarching themes emerged: (1) core product innovation; (2) service environment innovation; (3) technology innovation; (4) process innovation; (5) marketing innovation; and (6) socialization innovation. Theoretical and managerial implications are provided to academia on event research and on incorporating these innovative strategies into event management in the future. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 15470148
- Volume :
- 24
- Issue :
- 5
- Database :
- Academic Search Index
- Journal :
- Journal of Convention & Event Tourism
- Publication Type :
- Academic Journal
- Accession number :
- 173687275
- Full Text :
- https://doi.org/10.1080/15470148.2023.2228468