"دراسة استطلاعیة لآراء عینة من العائلات بمدینة باتنة" أثر تطبیق التسویق العكسي على ترشید الاستهلاك المنزلي للمیاه.

The objective of this paper is to examine the possibility of applying the demarketing strategy to rationalize water consumption. To address this issue, an empirical study was conducted with a sample of families in Batna to test the impact between the two variables. Data were collected from a sample- offs estimated at 300 single. 258 questionnaires were recovered valid for statistical analysis. The study used descriptive and inferential statistical methods to interpret the data and test the hypothesis. The Results Showed a weak positive correlation between the study variables, which is reflected on the impact of the two variables. [ABSTRACT FROM AUTHOR]