Emergent distribution strategies and feminist media practices: the case of Groupe Intervention Vidéo (GIV).

Groupe Intervention Vidéo (GIV) is a Montreal-based distribution company "dedicated to the promotion of works made by women (in the most inclusive definition)." Founded in 1975, for almost five decades, GIV has supported a vast range of video works by and for women from Quebec and Canada, as well as from an international context. Over the years, GIV has promoted its catalogue to different communities through curated programs screened locally or at national and international festivals. More recently, this mandate has found a new venue and greater amplitude due to the use of two streaming platforms, Vimeo and VUCAVU. In this essay, I explain GIV's recent discourse on the use of streaming platforms as reflective of the organization's investment in video technology as a form of feminist intervention since the 1970s. [ABSTRACT FROM AUTHOR]