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Designing a New Brand of Islamic Places in the United States: The Hidden Program of Third Spaces.
- Source :
-
Design Issues . Winter2024, Vol. 40 Issue 1, p45-60. 16p. - Publication Year :
- 2024
-
Abstract
- The article critically examines how design is used as a tool to establish a new brand of American Islamic spaces in situated contexts using four strategic mechanisms: (1) Using place as a means of institutionalizing the inclusive vision of the community; (2) Urbanizing the location by moving away from the suburbs, making it accessible to all; (3) Co-designing the space to foster ownership; (4) reflecting a new brand of space through contextually sensitive interiors. Findings suggest that these four community-based mechanisms were used to enact a vernacular brand of Islamic spaces in the US through communicating an inclusive hidden program of space. [ABSTRACT FROM AUTHOR]
- Subjects :
- *SUBURBS
*PLACE marketing
*BRANDING (Marketing)
*MUSLIM Americans
Subjects
Details
- Language :
- English
- ISSN :
- 07479360
- Volume :
- 40
- Issue :
- 1
- Database :
- Academic Search Index
- Journal :
- Design Issues
- Publication Type :
- Academic Journal
- Accession number :
- 174576023
- Full Text :
- https://doi.org/10.1162/desi_a_00743