Composición visual y contenido de la publicidad en prensa digital de la comunidad de Madrid.

Authors :: Melendo Rodríguez-Carmona, Laura
Yustres Duro, Pilar
Source :: Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria. nov/dec2023, Vol. 28 Issue 55, p79-103. 25p.
Publication Year :: 2023
Abstract: This article seeks to know the visual composition and content of the advertisements in the digital press of the Community of Madrid. For this purpose, a study of the online advertising of the four most read newspapers in this community is carried out, to study the origin of advertising, the formats and typology of the creatives, the sectors of activity advertised, the geographical nature and the discriminating power of online advertising. In conclusion, the online advertising of the digital press of the Community of Madrid is characterized by maintaining a classic nuance. [ABSTRACT FROM AUTHOR]

Subjects :: *INTERNET advertising
*DIGITAL technology
*INDUSTRIAL publicity
*DIGITAL media
*MASS media

Language :: Spanish
ISSN :: 11371102
Volume :: 28
Issue :: 55
Database :: Academic Search Index
Journal :: Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria
Publication Type :: Academic Journal
Accession number :: 174705124
Full Text :: https://doi.org/10.1387/zer.25102

Full Text Access

Tools