THE KEY FACTORS IN SEA TOURISM PLANNING IN TERMS OF SEAWATER ATTRACTIVENESS FOR HUMANS' HEALTH AND COMFORT.

Summer visits to coastal sea destinations are the most represented in world tourism, accounting for 55% of global tourist travel. A seaside vacation is a form of relaxation and recreation with numerous benefits for a person's psychological, physical, and mental health. Sea water and air rich in marine minerals have a profound effect on the human psyche and provide a pleasant holiday in relation to oceanographic motifs as the main tourist attractions during the summer season. This paper explores the key tourism attributes of seawater from the perspectives of sea recreational tourism and humans' health and comfort. Chemical composition, temperature, salinity, dynamics, and water purity have been identified as major attractiveness factors (elements) for planning healthy sea activities and the swimming tourist season at coastal destinations. It was found that tropical and subtropical coastal regions are mostly touristically significant, while coastal desert regions are gaining significant popularity. The study's findings are educational and applicable to the tourist valorisation and tourism planning of the seas, as well as for understanding the new trends in global sea tourism. [ABSTRACT FROM AUTHOR]