U.S. Films' Lure in China Fades.

The article reports on the factors that contributed to the decline in the box-office sales of American films released in China. Topics mentioned include the initiative of the film industry in China to produce high-quality films that have appeal with Chinese audiences, the move by Chinese filmmakers to create films that are aligned with the Communist Party's doctrines, and the need to examine Chinese pop culture, audiences, and market.