Far From the Madding Crowd.

The article discusses the growing popularity of outdoor sports and activities in China. It highlights the diverse range of people participating in these activities, including tech professionals, retirees, and parents. The article also mentions the increasing interest in outdoor sports among women and families. It notes the surge in consumer purchasing power and willingness to spend on outdoor equipment and apparel. Additionally, the article discusses the changing marketing strategies of outdoor brands and the emergence of gorpcore fashion, which combines streetwear with elements of outdoor sports. [Extracted from the article]