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Does participation in e-commerce affect fruit farmers' awareness of green production: evidence from China.
- Source :
-
Journal of Environmental Planning & Management . Apr2024, Vol. 67 Issue 4, p809-829. 21p. - Publication Year :
- 2024
-
Abstract
- Based on data for 812 Chinese farmers and a conditional mixed process (CMP) approach, this paper investigates the impact of farmers' e-commerce participation on their awareness of green production. Main results include: (1) e-commerce participation increases farmers' overall awareness of green production by 0.771 (i.e. 0.88 standard deviations); meanwhile such impact is more evident for old-generation, low-income and small-scale farmers; (2) risk awareness is most affected among three sub-dimensions; (3) three influencing channels are confirmed, which are improving information acquisition, strengthening connections with the food market, and alleviating information asymmetry. This paper concludes that e-commerce can play a significant role in promoting the green transition of farmers and agricultural production. As for implications, policymakers need to further promote e-commerce in agriculture while building a more solid food system, including green food certification and a full chain traceability system. However, farmers' heterogeneities should be considered when any intervention is proposed. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 09640568
- Volume :
- 67
- Issue :
- 4
- Database :
- Academic Search Index
- Journal :
- Journal of Environmental Planning & Management
- Publication Type :
- Academic Journal
- Accession number :
- 175195312
- Full Text :
- https://doi.org/10.1080/09640568.2022.2133686