Producción de subjetividades en el capitalismo de plataformas.

Capitalism in the 21st century has been expanded globally through production, and above all, through consumption, digitization, and the proliferation of companies and organizations; analyzing these trends is essential to understand organizational specificities in national and regional contexts. To comprehend this expansion and its specific characteristics, this paper presents the conceptual proposal of the Capitalist Seduction Mode. The paper is organized into three sections: 1) an analysis of the processes of "hooking" or engagement of platform capitalism through networks of companies and organizations; 2) a reflection on the overflow of the managerial system into society; 3) the conceptualization of the smartphone as an expression of Googlism and as a device of social domination. Finally, in the last section, the conclusions of the paper are presented. [ABSTRACT FROM AUTHOR]