EL BIG DATA EN LOS PROCESOS POLÍTICOS: HACIA UNA DEMOCRACIA DE LA VIGILANCIA.

This article will focus on the analysis of the use of the big data industry in the field of politics. This paper will analyze in detail the case of the Cambridge Analytica company and will delve into the effects of the use of big data in the United Kingdom's referendum on permanence in the European Union and in the 2016 US presidential elections. The objective of this article is to show the harmful effects that the use of big data has in electoral contests and the damage that this new technology can cause to democratic systems. [ABSTRACT FROM AUTHOR]