TÜRKİYE'DE ÇEVRİMİÇİ MARKET ALIŞVERİŞİNİN KABULÜ.

In the world, with the development of technology and the widespread use of the internet, access to information has become easier. Thanks to mobile technologies, access to the internet has become indispensable in daily life. For people who spend most of their time on the internet, shopping, like many areas of life, has generally moved online. One of the areas that has developed in recent years in online shopping, is the online grocery shopping. The increase in demand for online grocery shopping has encouraged businesses to be in this field. The aim of the study is to determine the online grocery shopping trends of consumers. For this purpose, factors that can affect consumer's acceptance of online grocery shopping are examined within the scope of Technology Acceptance Model. In the study, data were obtained from the participants in 65 provinces of Türkiye through questionnaires. The hypotheses of the research model were evaluated in line with the survey data. As a result; It has been determined that consumer's perceived usefulness, perceived ease of use, perceived risk, visibility and social impact in online grocery shopping affect the attitude towards use and that attitude affects the actual usage behavior by affecting the behavioral intention. [ABSTRACT FROM AUTHOR]