CSR responses to the COVID-19 pandemic: insights from the hotel industry.

This article explores the corporate social responsibility (CSR) responses of hotels in Greece to the COVID-19 pandemic. The study conducted interviews with hotel managers and found that there were two main trends in terms of CSR during the pandemic. Some hotels froze CSR implementation due to financial strains, while others used CSR to support vital stakeholders such as employees, customers, and communities. The findings also revealed that managers had both short-term crisis responses and longer-term visions for CSR. The article provides a typology of pandemic-related CSR strategies based on time orientation and internal/external focus. Overall, the study highlights the importance of understanding how CSR activities are perceived by hotel stakeholders and raises questions about managers' understanding and engagement with CSR. [Extracted from the article]