Wir haben die Kuh – hören wir endlich auf, das Gras zu kaufen und die Milch zu verschenken!

The article "We have the cow - let's finally stop buying the grass and giving away the milk!" suggests that libraries should utilize the economic value of their research data. It is recommended that libraries take on a role as business partners and charge for data services in existing license agreements. The article emphasizes the importance of a data-centered redesign of research and healthcare. It is suggested that scientific libraries in the healthcare sector can offer various data services to enable personalized advertising and direct contact with customers. It is also proposed to establish a working group for medical data utilization to drive the transformation process in healthcare. [Extracted from the article]