HARMONISATION OF THE EUROPEAN EDUCATION AREA: CHALLENGES AND PROSPECTS FOR INTEGRATION OF HIGHER EDUCATION IN EUROPE.

Objective. The purpose of this article is to study the impact of science and education on the efficiency of social production and quality of life in the context of global integration processes. Methods. The methods used in the study are literature review, statistical data analysis, and empirical research. To obtain the results, we analysed data on the quality of education and research in Ukraine and other European countries. Results. The study found that the quality of education and research is crucial for the competitiveness of society in the context of globalisation and rapid changes in the economy and technology. Scientific achievements and educational standards are key indicators of a state's readiness to meet the challenges of the present and its ability to attract investment, attract talented young people, and ensure sustainable economic dynamics. Conclusions. The obtained results emphasise the critical role of education and research in the process of achieving sustainable development of society. The need for targeted improvement of education and support for research is recognised as a key factor in achieving a high quality of life, competitiveness, and prosperity of the country. Prospects. Future research could expand the understanding of the interaction between education, science, and the economy in a globally competitive environment. The impact of digital transformation on educational and scientific processes should also be investigated, and practical models of cooperation between universities and the private sector should be developed to stimulate innovation and societal development. [ABSTRACT FROM AUTHOR]