REVENUE ROUNDUP: ADD GENERATIVE AI TO YOUR SALES TOOLBOX.

The article discusses the use of generative AI in media sales and provides insights from industry experts. It emphasizes that generative AI is a tool and not a solution to all challenges, and highlights the importance of training to understand its results and communicate effectively with it. The article also notes that older sales representatives seem to be more willing to adopt generative AI than younger ones, and suggests using AI for lead generation, effective communication, customized sales strategies, and building a professional brand. It acknowledges concerns about AI taking jobs but suggests that it is more likely to change the nature of work. The experts advise using generative AI slowly, considering contracting with AI specialists, and seeking legal advice to understand potential legal issues. [Extracted from the article]