数字平台生态系统的动态治理机制研究: —基于平台所有者与互补者交互影响的视角.

Unlike traditional organizational structure, participants and actors in digital platform-based ecosystems are gathered together in a loosely coupled network structure. How to coordinate different types of participants to achieve value creation is a great challenge for the platform. In the meanwhile, scholars also paid great attention to the governance issues in digital platform-based ecosystems. However, the current research on the dynamic governance mechanism for digital platform-based ecosystems is relatively insufficient, especially lacking of focus on in-depth exploration of the governance mechanism during the whole life cycle of digital platform-based ecosystems. This paper adopts a theoretical analysis method to analyze the dynamic governance mechanism for digital platform- based ecosystems and summarizes the important features, goals and key challenges of digital platform-based ecosystems at different evolutionary stages. Ultimately, we draw the following conclusions. Specifically, in the emergence phase, the digital platform-based ecosystem needs to implement an open-based governance model, which can be implemented through decoupling strategies, open access, designing value creation modes, providing resource information, symbiotic promotion strategies. In the oscillation phase, it is required to implement the control-based governance model, which controls negative factors that may affect the development of the platform by setting access rights, system feedback, dispute resolution mechanisms, behavioral control, external relationship control, and regulating the transaction process to screen complementarities. In the normative phase, it is required to implement the institutionalization-based governance model, which controls negative factors that may affect the development of the platform by allocating consultation procedures, limiting the power of owners, granting autonomy to complementors and ensuring procedural fairness to safeguard complementors. In the renewal phase, it involves the implementation of a change-based governance model to realize the transformation of the platform by improving platform quality, focusing on complementors' responses, focusing on cutting-edge digital technologies, designing collaborative organizations, and facilitating mutual growth. Compared with previous literature, this paper expands on the following aspects: first, previous studies are mostly based on a static perspective, while this paper adopts a dynamic perspective to analyze the important features, goals and key challenges of the evolution of digital platform-based ecosystems in details. Second, previous studies mostly focus on the governance mechanism fordigital platform-based ecosystems at a certain point in time or during a period of time, while this paper portrays the whole lifecycle process of digital platform-based ecosystems' governance mechanism. Third, while previous studies have focused on digital platform-based ecosystem either from the standpoint of platform owner or from the standpoint of complementors, this paper focuses on the perspective of the interaction between platform owner and complementors to explore the dynamic governance mechanism for digital platform-based ecosystems. To a certain extent, the research reveals the internal logic of the dynamic evolution and governance for digital platform-based ecosystems, which helps to understand the development process of digital platform-based ecosystems from the perspective of the whole life cycle, provides decision-making guidance for digital platforms at different stages, and offers ideas for platform owner to better handle the relationship with their complementors. [ABSTRACT FROM AUTHOR]