No. 9 Vaynermedia: Agency won social media for Pepsi, Bose, Duracell and more.

VaynerMedia had a successful year in 2023, dominating social media and rewriting the rulebook. One notable campaign involved Duracell capitalizing on a viral moment from the reality TV show "Vanderpump Rules" to promote their batteries. VaynerMedia's strategy involves being constantly active on social media, listening and reacting quickly to create bigger campaigns. The agency's focus on social media has led to significant growth, with $209 million in U.S. revenue and over $1 billion in ad spend in 2023. VaynerMedia also offers consulting services and has helped brands like Bose and PepsiCo with their media planning and advertising strategies. [Extracted from the article]