THE INFLUENCE OF WOMEN'S LEADERSHIP AND COMMUNICATION STYLE ON EMPLOYEE ENGAGEMENT AT PT BIOFARMA.

This article examines the impact of women's leadership and communication style on employee engagement at PT Biofarma, a company in Indonesia. The study used a quantitative research method and collected data through an online questionnaire distributed to employees. The findings reveal that women's transformational leadership significantly influences employee engagement through communication styles. The research emphasizes the significance of developing effective women leaders to enhance employee engagement and potentially promote gender equality in organizational leadership. The study suggests that transformational leadership should include demonstrating professional moral standards, building trust, providing motivation and support, and expressing gratitude. Effective communication styles should involve opportunities for questions and opinions, participation in decision-making, active listening skills, and assistance in workplace communication. The research underscores the importance of transformative leadership and communication in improving employee engagement and company performance. [Extracted from the article]