THE EFFECT OF PRICE AND PRODUCT QUALITY ON PURCHASING DECISIONS FOR DHARMASAN 100 ML AT PT PERUSAHAAN PERDAGANGAN INDONESIA.

This article explores the impact of price and product quality on purchasing decisions for the Dharmasan 100 ml product at PT Perusahaan Perdagangan Indonesia. The study collected data from 55 respondents using questionnaires and found that both price and product quality have a positive influence on purchasing decisions. The research suggests that price and product quality variables account for 84.8% of purchasing decisions, with the remaining 15.2% determined by other factors not examined in the study. These findings align with previous research on the positive relationship between price, product quality, and purchasing decisions. [Extracted from the article]