Investigating Codeswitching in YouTube Influencer’s Speech.

Many people worldwide, use more than one language in their daily speech whether, intentionally or unintentionally. In Sociolinguistics, this phenomenon is called codeswitching. People who use this linguistic practice are called bilinguals or multilinguals. This study aims to identify and analyze the various types of codeswitching employed by YouTube’s influencers in their channels, as well as the factors that affect its usage. To achieve the aims the study hypothesizes that intra-sentential codeswitching is the most frequently used type by YouTube’s influencers. Females use codeswitching more than males. It is found that intra-sentential codeswitching is the most commonly used among the other types. Codeswitching can occur at any syntactic level. Females YouTube’s influencers use codeswitching more than males. It is concluded that the highest percentage of codeswitching used by YouTube’s influencers relies on their need to be trendy, habitual use, show off, and attract attention, on the one hand, and for lexical needs on the other. such as mostly the absence of lexical equivalence. [ABSTRACT FROM AUTHOR]