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REVENUE ROUNDUP.

Authors :
Sillick, Bob
Source :
Editor & Publisher. Apr2024, Vol. 157 Issue 4, p54-58. 4p. 10 Color Photographs.
Publication Year :
2024

Abstract

The article discusses how news outlets are using special sections and editions to generate revenue. It provides four examples of successful strategies that publications and news outlets can adopt. These strategies include creating souvenir wedding editions, launching new print products, implementing comprehensive special edition strategies, and producing hyper-local special editions. The article highlights the benefits of these strategies, such as attracting new readers and advertisers, engaging with residents, and supporting local businesses. [Extracted from the article]

Details

Language :
English
ISSN :
0013094X
Volume :
157
Issue :
4
Database :
Academic Search Index
Journal :
Editor & Publisher
Publication Type :
Periodical
Accession number :
176462657