Ushering in an age of scientific principles for communication research.

Communication seeks internal coherence and external distinction as its research profile grows and diversifies. The present essay calls for the establishment of scientific principles to guide future communication research and solidify the field's unique scholarly identity within the marketplace of ideas. An argument is made that the field has achieved the necessary foundations to establish scientific principles but has yet to embrace this undertaking as a collective goal. This offering is intended as an initial foray into the process of identifying and evaluating scientific principles of communication by considering the value of these fundamental pillars for the field's maturation. It proposes evaluation criteria which are then applied in a rendering of two candidate principles. These observations aim to initiate a broader conversation and spark a collective effort toward elucidating scientific principles of communication that can help to guide and anchor the field in its next stage of knowledge generation. [ABSTRACT FROM AUTHOR]