Technology Advances and Innovation in Wine Tourism: New Managerial Approaches and Cases: edited by Marianna Sigala, Coralie Haller, Singapore, Springer, 2023, 289 pages, EUR 149.99 (hardback), ISBN 978-981-19-8276-7.

"Technology Advances and Innovation in Wine Tourism: New Managerial Approaches and Cases" is a book that explores the intersection of technological innovation and wine tourism. It focuses on how the wine tourism industry is adapting to global competition and changing consumer expectations, particularly in response to the COVID-19 pandemic. The book covers various topics, including the role of social media influencers in brand perception, the use of mobile apps in wine tourism, and the potential of virtual reality to enhance travel experiences. It also emphasizes the importance of flexible and dynamic strategies in managing technological change. Overall, the book provides valuable insights into the challenges and opportunities in the field of wine tourism. [Extracted from the article]