Walmart Takes On Trader Joe's and Whole Foods With New 'Bettergoods' Premium Grocery Brand.

Walmart, the largest grocer in the US, is launching a new premium food brand called Bettergoods in an effort to attract higher-income shoppers and encourage current shoppers to spend more. The brand will feature over 300 items, many of which will be priced at $5 or less. Walmart's move is seen as a strategic bet to compete with rivals such as Costco, Trader Joe's, and Whole Foods, all of which have successful store brands. The introduction of Bettergoods may pose challenges for food manufacturers and is part of Walmart's broader strategy to keep customers coming to its stores. [Extracted from the article]