СИТУАЦИИ В БАНКОВСКОМ СЕКТОРЕ РОССИИ В УСЛОВИХ РОСТА НЕОПРЕДЕЛЕННОСТИ НА ФИНАНСОВОМ РЫНКЕ

Modern challenges caused by external and internal factors on the part of the economy increase the growth of uncertainty in the Russian financial market. These challenges have determined the need to study the situations and trends in Russian banking at the present stage in the context of the need to transition to new digital technologies in the field of passive and active banking operations. It is noted that there is a need for further transformation of banking products, building new bank relationships with customers, stimulating the growth of capitalization of the banking sector of the Economy. The paper substantiates proposals to increase the investment activity of various Russian banks, which can become a catalyst for the growth of the real sector of the Economy. Building new relationships with clients leads to the need for further transformation of banking and the transition to new working methods, which are accompanied by new contradictions in the bank's relationship with the client, new challenges to traditional relationships and traditional business models. At the same time, the transition to new forms of the bank's relations with customers should be smooth and differentiated without drastic changes. An analysis of the situation on the banking market shows that in modern conditions there is a need to develop a unified strategy that will ensure effective coordination of the efforts of various departments, legislative bodies and other participants in the banking market, determine the optimal distribution of responsibilities and tasks between different structures, the center and regions, between different banks. [ABSTRACT FROM AUTHOR]