PLANIFICACIÓN Y ESTRATEGIA: FUNDAMENTOS PARA TIEMPOS CONFUSOS.

The article "Planning and Strategy: Fundamentals for Confusing Times" highlights the importance of planning in different aspects of life. It is mentioned that technical planning requires specialists in each field and consists of making anticipatory decisions about actions that need to be carried out. Additionally, the importance of strategy and policies in planning is emphasized, as well as the need to have options and perform control to verify if the plan is being carried out correctly. The text also provides a glossary of terms and concepts related to strategic planning in a company, such as objectives, industry analysis, SWOT matrix, budget, among others. It is emphasized that planning is a technique that allows for selecting the appropriate means to achieve objectives and can be seen as an art and part of the political process of a society. [Extracted from the article]