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Cross-media usage and explorative digital music consumption: An optimum stimulation-level perspective and evidence from China.
- Source :
-
New Media & Society . Jun2024, Vol. 26 Issue 6, p3188-3212. 25p. - Publication Year :
- 2024
-
Abstract
- Based on a theoretical perspective of the optimum stimulation level (OSL), we investigate how the cross-media usage (multi-device and multi-app usage) of individual users influences their exploration of new music in a music-streaming platform. We also examine whether gender moderates the link between cross-media usage and new music exploration behavior. We analyze survey responses from 1116 college students in China, and our findings show a significant and positive effect of multi-device usage on new music exploration. By contrast, multi-app usage does not have any statistically significant effect. The results also indicate that being a woman positively moderates the relationship between multi-app usage and new music exploration behavior. Our study contributes to the understanding of exploratory user behavior in a new media context by linking the OSL theory to digital music consumption. [ABSTRACT FROM AUTHOR]
- Subjects :
- *DIGITAL music
*MUSIC theory
*CURIOSITY
*COLLEGE students
Subjects
Details
- Language :
- English
- ISSN :
- 14614448
- Volume :
- 26
- Issue :
- 6
- Database :
- Academic Search Index
- Journal :
- New Media & Society
- Publication Type :
- Academic Journal
- Accession number :
- 177316676
- Full Text :
- https://doi.org/10.1177/14614448221099168