COTIDIANO, MÍDIA E CAPITALISMO: ESTETIZAÇÃO DO FAROESTE EM WESTWORLD.

This article proposes a dialogue among the first Westworld season - showed by the HBO GO (2016) streaming channel and created by Jonathan Nolan and Lisa Joy - and media and daily life theories impacted by the capitalism flux and reflux, which in each recent history period presents a more unequal and cruel new facet, in which the labourer, as a serial robot, suffers the world violence, dominated by billionaires, corporations, oligarchies that objectify the robot/labourerinto "something" disposable and programmed to certain tasks. The capitalism allegory on the series is represented by the consum relation in the park as fun/experience. [ABSTRACT FROM AUTHOR]