Marketing Higher Education in Texas: Trinity University as a Case Study.

This article provides a historical overview of the marketing and advertising strategies employed by Texas colleges and universities, with a focus on Trinity University. It explores how these institutions have adapted their promotional efforts over the past 150 years to attract students and secure funding. The article discusses the use of personal contacts, print advertising, and catalogues in the 19th century, as well as the shift towards targeting students as decision makers in the early 20th century. It also examines the challenges faced by Trinity University, including the Great Depression, racial integration, and the need to reconcile its marketing image with its academic goals. The article concludes by emphasizing the importance of adapting marketing strategies to remain competitive in the higher education landscape. [Extracted from the article]