ANALYZING EMPLOYEE PERSPECTIVES ON SOCIAL MEDIA USE IN THE WORKPLACE.

This study explores the evolving role of Information Technology (IT) in the workplace amid Industry 4.0 and the COVID-19 pandemic. It focuses on Portuguese employees' attitudes toward social media usage at work and its impact on organizational effectiveness. Using a quantitative approach, the research collects data from Portuguese professionals via digital platforms like Facebook and LinkedIn. Findings indicate an intensified use of social media in business, particularly for marketing and customer engagement. While employees acknowledge its benefits, concerns include dependency and data security issues. The study underscores social media's critical role in business continuity and competitiveness, advocating strategic use for corporate growth. It offers valuable insights into workplace social media dynamics, laying groundwork for future research on digital tool optimization for organizational performance. [ABSTRACT FROM AUTHOR]