A study on customer perceptions of online food delivery apps in Chennai - INDIA, comparing restaurant and home-made options.

This research digs into the environment of online meal delivery apps, looking at their influence, trends, and possible development opportunities. Data was obtained from a broad sample of 400 people in Chennai, Kancheepuram and Chengalpattu using an empirical research approach that included a questionnaire, in order to investigate user preferences, behaviours, and levels of satisfaction. First, demographic parameters such as age and gender have a direct association with consumer satisfaction or preferences, showing an individualised landscape of preferences. Swiggy ranks as the preferred platform among respondents, owing mostly to its safe and timely delivery alternatives. The research advocates including home -made food delivery, not just as a customer advantage, but also as a source of new job possibilities, especially for homemakers. This report gives a knowledge of the online meal delivery market, with practical insights for businesses to overcome hurdles, capitalise on new trends, and nurture long - term success in this dynamic and competitive sector. [ABSTRACT FROM AUTHOR]