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FOR THE WIN.
- Source :
-
Rolling Stone . Jul/Aug2024, Issue 1389/1390, p82-89. 8p. 5 Color Photographs. - Publication Year :
- 2024
-
Abstract
- The WNBA, a 27-year-old women's basketball league, is currently experiencing a surge in popularity and success. Ticket sales have increased by 93% compared to the previous year, and draft viewership has grown by 307%. The league's players are becoming well-known figures and are being featured in major campaigns. This success is attributed to the growing recognition of the league's talent and the addition of new fans, including those drawn in by college stars entering the league. The WNBA is seeing growth and increased visibility, with more fans, higher TV ratings, and record-breaking draft viewership. Players and team owners are excited about the changes and evolution of the game, with faster pace, versatile players, and impactful rookies. However, there are still challenges to overcome, such as negotiating for higher revenue sharing and securing better media rights deals. The upcoming Olympics and the addition of new teams in the future are expected to further boost the momentum of the WNBA. [Extracted from the article]
- Subjects :
- *WOMEN'S sports
*SPORTS teams
Subjects
Details
- Language :
- English
- ISSN :
- 0035791X
- Issue :
- 1389/1390
- Database :
- Academic Search Index
- Journal :
- Rolling Stone
- Publication Type :
- Periodical
- Accession number :
- 178058190