Rebranding: A Guide for Historic Houses, Museums, Sites, and Organizations.

The article is a book review from RBM: A Journal of Rare Books, Manuscripts, & Cultural Heritage. The review discusses the book "Rebranding: A Guide for Historic Houses, Museums, Sites, and Organizations" by Jane Mitchell Eliasof. The book explores the trend of history organizations rebranding to appeal to younger and more diverse audiences. It provides case studies and practical advice on how to navigate the challenges of rebranding while honoring institutional history and attracting new visitors. The review praises the book for its approachability and usefulness as a step-by-step guide for history organizations considering rebranding. [Extracted from the article]