Alliance for Audited Media's new Web/Social Assurance Program.

The Alliance for Audited Media (AAM) has launched a new program called the "Web/Social Assurance Program" to help advertisers understand and trust publishers' full audience range. The program collects, validates, and distributes website analytics and social media numbers to publishers' profiles within AAM's existing system. AAM accepts data from platforms such as Google Analytics, Facebook, LinkedIn, Instagram, YouTube, and Pinterest. The program aims to provide trusted and transparent data to address the lack of trust and accountability in the digital advertising space. It also helps publishers automate data collection and identify anomalies with human assistance. [Extracted from the article]