REVENUE ROUNDUP.

According to a report by Borrell Associates, local media's share of digital ad dollars continues to decline, with digital media spending projected to exceed $100 billion while legacy media (print, radio, TV, cable) will not exceed $20 billion each. The report also highlights the challenges faced by local media in ad sales, with an increasing number of local advertisers dealing with sales reps less frequently. However, local newspapers have a more balanced revenue source compared to other legacy media, with a significant share of digital ad revenue. The report suggests strategies for local legacy media to regain digital ad dollars, including evolving sales reps into marketing consultants, emphasizing Americans' preference for obtaining local news from digital channels, utilizing generative AI, and adopting new digital ad tools. [Extracted from the article]