A strategic blueprint for integrating artificial intelligence in marketing.

The authors have crafted a comprehensive three step blueprint for planned marketing preparation that harnesses the manifold advantages of artificial intelligence (AI). This framework encompasses three facets of AI: motorized AI for automating boringadvertising tasks, rational AI for data analysis leading to choice making and examining human interactions and emotions. AI plays a pivotal role in this context, involving a strategic integration of AI across various facets, such as market research, strategy development (including subdivision, directing, and positioning, commonly known as STP), and the execution of actionable plans. In the marketing study phase, powered AI handles data collection, rational AI drives market analysis, and feeling AI fosters a deep understanding of customer behavior. Moving into the marketing strategy (STP) phase, mechanical AI assists in segment credit, rational AI provides segment targeting recommendations, and feeling AI contributes to resonating with the positioned segments. Transitioning to the advertisingact stage, motorized AI streamlines standardization processes, thinking AI enhances personalization, and sensation AI enriches efforts towards renationalization. [ABSTRACT FROM AUTHOR]