Creating a Future Achieving Both Individual Well-being and Social Well-being That Is Friendly to the Planet by All Employees Becoming Marketers.

In 2023, the Research and Development Market Strategy Division was established at NTT Corporation. Its mission is to create new value by combining research and development on the basis of the conventional product-out approach with marketing while being committed to creating an exciting future. We asked Sachiko Oonishi, NTT executive vice president, head of Research and Development Market Strategy, about the Division and her mindset as a top executive. [ABSTRACT FROM AUTHOR]