POLİTİK DUYGULARIN KÜLTÜR VE PARTİ EĞİLİMLERİ İLE İLİŞKİSİ: 2023 GENEL SEÇİM KAMPANYASI ÜZERİNDEN NİTEL BİR ANALİZ.

The role of emotions in politics has often been relegated to the background. However, emotions are part of cognitive processes and play a particularly important role in political communication. Emotions in politics are also influenced by cultural characteristics. Since the role of emotions in politics is usually studied in the context of political communication and becomes evident in political campaigns, especially during election periods, this study examines how the dominant emotional tendencies in the social structure are reflected in the political sphere. In the study, in which the most watched campaign ads of the 6 parties that received the highest number of votes in the election results were analyzed with the MAXQDA program, the general conclusion was reached that the emotions dominant in the social structure also find a place in the political field. However, it was found that the preferred emotional conveyances of the ruling and opposition parties of political parties are different; in addition, the ideological tendencies of the parties and their positions (such as ruling, and opposition) also determine the preferred emotion conveyance. [ABSTRACT FROM AUTHOR]