DISTORÇÃO DE ESTATÍSTICAS EM INFOGRÁFICOS: RELEVÂNCIA E REGISTROS DE REPRESENTAÇÃO SEMIÓTICA.

We mobilize in this article theoretical notions of relevance and semiotic representation registers to observe distortions in the presentation of statistics in infographics. So, we analyzed three infographics published on the section Beste Bedingungen für deine Partnersuche (The best conditions for your partner search) of the Parship platform homepage--a European agency in the online dating and relationship segment--dedicated to the proportion of women and men, the application's success rate, and the academic quota of their users. We conclude that the agency suggests fallacious conclusions from supposedly accurate statistics to increase its performance by manipulating the scale of the dependent variable. [ABSTRACT FROM AUTHOR]