Catalog Printing Goes to the Next Level.

This article focuses on the latest technology applied by the German mail order house, Frankonia-Versand (FV), to its catalog operations. Together with its printer, Körner Rotationsdruck, FV has pushed the technology for converting standardized gravure data into FM-screened data for Web offset to a new level of quality. The advertising manager and the production team leader concluded that only a completely standardized production process could work. They decided that the only print-ready files they would provide, whether to gravure or to Web-offset printers, would be those that conformed to Process Standard Rotogravure (PSR). Web printers would receive PSR files complying with the European Color Initiative standards.